Edge Design Workshop at 20

A core service for Edge has always been architecture and this will remain to be the case. We are RIBA registered and firmly established as a leading architectural practice in Cheltenham. We are known for our philosophical approach to design and create buildings that embody beauty, function, and sustainability.

We are perhaps less known for our design work outside of architecture. Our background in environmental design, placemaking, and branding spaces has evolved over recent years and we now offer design services that include brand strategy and design, visual identity, and web design. We have worked with a number of local businesses over the last year from start-ups in the tech and cyber security sector to retail and hospitality.

If you have a project that you would like to discuss please get in touch.

To celebrate our 20th year and to prepare for the future we have undertaken an internal rebrand. Our intent was to visually reinforce the values and ethos that Edge has nurtured over the last two decades with a fresh new look. Our outgoing logo combined Times New Roman and Helvetica typefaces within the EDW lettermark, creating a congruent relationship between classic serif and contemporary sans serif design and neatly echoing our philosophy as Architects.

The EDW team agreed that the rebrand should be an evolution rather than a revolution. It was important to us to pay respect to the heritage of our brand and for it to remain instantly identifiable to our clients, past and present. 

Times and Helvetica have been replaced with Domaine Display from the Kilm type foundry. Domaine is a sharp, elegant serif that blends traditional French and British genres into a contemporary aesthetic. We’ve played with the idea of creating harmony between the classic and modern by creating a bespoke W that has two serifs removed from its three diagonal strokes –  thus creating a new, modern and unique letter from what existed previously.

The introduction of a diagonal line positioned to the right of the lettermark is a visual representation of our passion for collaboration, our brandmark is primed and ready to sit alongside that of our collaborators.

2023 will be our year for collaboration. To celebrate 20 years of Edge Design Workshop we are embarking on some changes in our studio layout to facilitate a “Maker Space” where local artists, designers, makers, and creatives can come together to collaborate, network, and share resources.

We will be sharing more about that in the coming weeks.