![kind-mind-cover-image Brand logo design for Kind Mind by Cheltenham Design Agency Edge Design Workshop](https://edgedesignworkshop.com/wp-content/uploads/2023/01/kind-mind-cover-image.jpg)
Brand | Web Design
KIND MIND
Kind Mind is a tech startup in the SaaS sector. The team comprises of tech, health and psychology experts who are leveraging technology to facilitate the creation of a measurable, sustainable wellness culture in the workplace.
![kind-mind-icon-00](https://edgedesignworkshop.com/wp-content/uploads/2023/01/kind-mind-icon-00.jpg)
![kind-mind-phone-00](https://edgedesignworkshop.com/wp-content/uploads/2023/01/kind-mind-phone-00.jpg)
"We created a suite of logo lockups for use across print, web and digital. Our aim was to create a brand that would be at home in the digital tech sector without compromising the softness and warmth associated with the brand name."
![kind-mind-alternative-logos](https://edgedesignworkshop.com/wp-content/uploads/2023/01/kind-mind-alternative-logos-scaled.jpg)
![KIND MIND BRAND GUIDELINES V1.014](https://edgedesignworkshop.com/wp-content/uploads/2023/01/KIND-MIND-BRAND-GUIDELINES-V1.014-scaled.jpg)
![KIND MIND BRAND GUIDELINES V1.016](https://edgedesignworkshop.com/wp-content/uploads/2023/01/KIND-MIND-BRAND-GUIDELINES-V1.016-scaled.jpg)
"We developed a tonal blue colour palette for the brand and a separate split complimentary scheme for the App. Both incorporate the same sky blue as the primary colour."
![KIND MIND BRAND GUIDELINES V1.019](https://edgedesignworkshop.com/wp-content/uploads/2023/01/KIND-MIND-BRAND-GUIDELINES-V1.019-scaled.jpg)
![KIND MIND BRAND GUIDELINES V1.020](https://edgedesignworkshop.com/wp-content/uploads/2023/01/KIND-MIND-BRAND-GUIDELINES-V1.020-scaled.jpg)
![website-00](https://edgedesignworkshop.com/wp-content/uploads/2023/01/website-00-scaled.jpg)
![insight-001](https://edgedesignworkshop.com/wp-content/uploads/2023/01/insight-001.jpg)
![insight-002](https://edgedesignworkshop.com/wp-content/uploads/2023/01/insight-002.jpg)
![insight-003](https://edgedesignworkshop.com/wp-content/uploads/2023/01/insight-003.jpg)