Distilling the lettermark down to a single connected form allowed us to create a monogram that communicates minimalism and coming together.
![Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-01](https://edgedesignworkshop.com/wp-content/uploads/2022/08/Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-01.png)
![Architects-Cheltenham-Edge-Design-Workshop-With-Evelyn-01](https://edgedesignworkshop.com/wp-content/uploads/2022/08/Architects-Cheltenham-Edge-Design-Workshop-With-Evelyn-01.jpg)
![Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-03](https://edgedesignworkshop.com/wp-content/uploads/2022/08/Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-03.jpg)
![Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-04](https://edgedesignworkshop.com/wp-content/uploads/2022/08/Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-04.jpg)
The logo will not appear on the building in a physical sense but the space and brand must read coherently together.
![Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-14](https://edgedesignworkshop.com/wp-content/uploads/2022/08/Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-14.jpg)
![Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-17](https://edgedesignworkshop.com/wp-content/uploads/2022/08/Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-17.jpg)
![Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-16](https://edgedesignworkshop.com/wp-content/uploads/2022/08/Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-16.jpg)
![Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-18](https://edgedesignworkshop.com/wp-content/uploads/2022/08/Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-18.jpg)
![Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-15](https://edgedesignworkshop.com/wp-content/uploads/2022/08/Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-15.jpg)
![Architects-Cheltenham-Edge-Design-Workshop-woth-evelyn-1](https://edgedesignworkshop.com/wp-content/uploads/2022/08/Architects-Cheltenham-Edge-Design-Workshop-woth-evelyn-1.jpg)
![Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-19](https://edgedesignworkshop.com/wp-content/uploads/2022/08/Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-19.jpg)
The building borrows heavily from Scandinavian minimalism with an emphasis on simplicity, purity, and calm.
![Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-13](https://edgedesignworkshop.com/wp-content/uploads/2022/08/Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-13.jpg)
![Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-12](https://edgedesignworkshop.com/wp-content/uploads/2022/08/Branding-Cheltenham-Edge-Design-Workshop-With-Evelyn-brand-image-12.jpg)